While Google’s new Penguin and Panda algorithms are not perfect, they seem to have been responsible for major Google internet search result cleanup. It’s about time right?!
Unless the site you’re looking for has dealt with a shady SEO company, you’ll no longer turn up “garbage” results filled with gibberish or porn/gambling links. Nor will you find page after page of poorly-disguised affiliate blogs built around the keyword you were searching for.
While this is good news for those looking for quality Google search result, if you happen to be one of those people with blogs and/or affiliate sites, it could be bad news for you.
How can you prevent your blog from dropping off the map, figuratively speaking?
Simple. Make sure you are create original content.
That’s all there is to it!
Here’s how to write your very best original content…
- do your research for facts not found on any other site (built around your SEO keyword, of course).
- Give your blog posts your own, unique voice. Write as you would speak and make sure to use language familiar to your audience.
- Try to avoid clichés. These can often result in false Google penalties, since Google bots may read clichés as copies of other peoples’ works.
- If you outsource your work, hire a reputable ghostwriter to create original “work-for-hire” pieces.
In addition, every page on your website or blog should include:
- One single, specific topic
- A unique, optimized title that will show up in search results
- An original meta description for the snippet
A Word About Keywords
Keywords are still extremely important in Google optimization, and you still have to beware of “keyword-loading” – that is, forcing keywords into text when it doesn’t feel natural. When picking the best keywords, use the ones your visitors are likely to search with. For example, if you were looking for cotton tshirts, you wouldn’t search for “tshirts non-synthetic” – you’d look up “cotton tshirts”, right?